15y advertising / marketing strategy / AI workflow
15 years in advertising. Now I turn briefs, project memory, and campaign systems into AI workflows teams can review, reuse, and hand over.
I built this site with Codex in one week.
personal skills loaded
Publicis trained my account discipline. Civilization moved me closer to strategy. XINGHUI made me a Partner across account, planning, operations, SOP, onboarding, and AI workflow trials.
Keep social campaign work moving inside a global agency rhythm.
Supported ECCO and Pizza Hut work across feedback, timelines, revisions, and delivery details.
Client rhythm, scope control, and the account discipline behind social campaign execution.
Build content marketing and annual service work across TVC, KV, mini movie, and campaign planning.
Led account work while moving closer to strategy: decoding briefs, shaping routes, and organizing content assets.
Campaign planning, annual retainer rhythm, content asset logic, and account-to-strategy translation.
Move across IMC campaign, IP incubation, offline activation, social retainer, KOL, product, and membership work.
Joined as employee No.1 and Partner. Helped grow XINGHUI from 2 people to about 25, led account work for four years, then moved into planning and innovation ownership.
Studio operations, SOP design, team onboarding, client trust, planning ownership, and workflow thinking across messy multi-format projects.
Strategy diagnosis, brand positioning, campaign architecture, content strategy, and proposal support.
Design AI literacy and business training for leadership and working teams, mapping use cases, capability boundaries, and adoption paths.
Build knowledge bases, operations hubs, and AI agent workflows that keep assets searchable and make collaboration less repetitive.
FMCG / Retail / Lifestyle / Tech / Pet / Outdoor / F&B.
Campaign boards, launch systems, and a few useful scars from making ideas survive real clients, real timelines, and real channels.
View all boardsCase studies show the shiny outcomes; this is where the raw logic lives. Documenting the trade-offs cut from the final deck, the AI workflows that actually failed first, and the honest reasoning behind the work.
